Quantitative research

Quantitative research involves measuring customer opinion and behaviour across many participants. This larger scale approach allows for unbiased answers to both very general and highly specific questions. It is often used to forecast market size and to gauge interest in a service or product. Our tailored questionnaires are conducted either through traditional paper-based methods or with the use of computerised/tablet/online surveys.
Amongst others we offer following quantitative research services to our clients:
• CAPI
• CAWI
• Customer Satisfaction Survey
Uniquely we always look to incorporate biometrics into our quantitative research where it is beneficial e.g Ad Testing, POSM, Product Tests. This allows us to more readily identify patterns and extrapolate deeper insights from these. Our reports are timely, clear and most importantly suited to your particular requirements.
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