Qualitative research

Our qualitative research reveals the variety of behaviours and perceptions which are driving it, we examine not only just what, where or when but most importantly, why and how. We can provide the following qualitative research services to our clients:
• FGI
• IDI
• DYAD/TRIAD
• Ethnographic research
With these tools our experienced researcher elicit responses that our participants otherwise would not share. By engaging our experience in classical methodology and introducing innovative solutions we transform the ‘volumes’ of information into easily ‘digestible’ data.
To expand the capabilities of traditional methods we have also implemented biometric and behavioural measurements. For example, using EEG or Reaction Times allows us to differentiate between the declarative and non-declarative brand associations.
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