To overcome the limitations of classical methods we go beyond standard declarations and statements. We examine the real causes of a consumers' behavior.
By integrating biometrics into our studies we achieve better predictions. It allows us to connect emotions and cognition to gain accuracy and in-depth understanding of the examined relationships. Our analysis focuses on three key areas:
Attention indicates whether viewer's eyes follow the main components of the message; the duration of visual fixations and the number of glances of a specific object. The Emotions section provides us with insights about the perception of the message and the reactions that it evokes in the recipient. Engagement, on the other hand represents the cognitive process. Operating on both conscious and sub-conscious levels we are able determine whether the message is engaging for consumers. To find out more details about our biometric methods visit www.bioscope.pl