Shopper Track is our proprietary research methodology which provides a comprehensive analysis of the retail space, shopper communication and product exposure. It combines quantitative research, shopper observation and biometric measurement (EEG, Eye-Tracking). It paints a complete picture and provides specific knowledge about shopper behaviour. Thus, providing information on the effectiveness of your marketing communication or category management strategy. Shopper Track has been of particular assistance to FMCG companies and retail chains alike.