Computer Assisted Telephone Interview (CATI)
CATI is a direct interview conducted by telephone and aided by software. This method allows us to carry out tests on large sample sizes; quickly and economically. The software has built in logic which allows for filtering of questions based on given answers and the ability to probe deeper if so desired. Additionally, it ensures the anonymity of the respondent which contributes to a sense of security, thus enabling greater honesty in answers.