Shopper Research

Marketing Communication Research

Customer Satisfaction

HumanGraph

Professional marketing research agency that offers a full range of services:

 
Qualitative research
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Quantitative research
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Customer experience
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Neuroscience
research
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Some of our clients:

 

Purpose of research

evaluation of the Path to Purchase

Leading FMCG Company

Alcoholic Beverages

PURPOSE OF RESEARCH

1)  Verification of product presence and point-of-sale materials in different store formats.

2)  Understanding the role of different locations, with regards to product exposure as part of the shopping journey.

3)  Identifying the main drivers for impulse purchases in Poland – consumption occasions, shopping missions, outlet choice etc.

SOLUTION

Multi-faceted quantitative research containing:

1)  Qualitative interviews with store managers to understand the role of the category and our customers preferred brands.

2)  Shopper Track Study with ENTRY/EXIT interviews and Eye-Tracking. Thus, helping to understand the differences between planned/unplanned purchases and the influencing factors.

3)  Shopper Behaviour observations - defining common behavioural patterns along the Path to Purchase.

RESULT

1)  Unique insights about the main drivers of Polish shopper behaviour in the impulse purchase category.

2)  Defining the Shopper Decision Tree for further optimization of planograms.

3)  Creating a set of Golden Standards for Sales and Shopper Marketing teams to ensure optimal shelf placement and shopper-led design of POSM.

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DETAILS

Experience

Through constantly remaining up to date with market dynamics and changing customer behaviours we have become subject-matter experts to the industries we assist.

By drawing on our extensive experience and know-how we are able to provide concrete insights. We believe that our research contributes to the continuing successes of many companies; be they current market leaders, international firms or local companies.

We successfully delivered actionable insights in the following areas:

 
FMCG (CPG)

Architecture

Automotive

Production and distribution of pharmaceuticals

Telecommunications

Gastronomy
Oils and fuels

Beauty and Health

Cleaning products

Clothing

Media and Entertainment

Retail management

Publishing
 

Location